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Matte Black

NOLL 01 — Silk-Lined Hat

100% silk lined hat. Better for your hair.

  • Free shipping
  • 60-day returns
4.9 168 happy customers

Why it is different

  • Silk against your head all day. You notice it, nobody else does.
  • Matte black, with a badge you have to look for.
  • One size, adjusts at the back, and it keeps its shape.

One hat

$75$92 Save 18%Free shipping
What makes it different

The whole inside is lined in silk, not a small panel stitched in for the photo. The hard ridges where the panels meet are wrapped in fabric, and the brand label is covered instead of sticking out.

There's no Velcro anywhere.

Fit and sizing

One size, adjustable at the back. No Velcro. A structured, mid-depth crown and a pre-curved brim, so it sits like a proper ballcap rather than a slouchy dad hat.

Materials and care

Matte technical shell and silk lining.

Spot clean with cool water and a mild detergent, then air dry in shape. No machine, no dryer. Heat is what wrecks a structured crown and a silk lining.

Shipping and returns

Free shipping in the contiguous US. Alaska and Hawaii are a flat $10, shown at checkout. US territories and APO/FPO ship free.

Current orders ship in 2 to 6 weeks. Once dispatched, delivery is usually 3 to 7 business days, or 5 to 10 to Alaska, Hawaii and territories.

Return or exchange it unworn within 60 days. We send a prepaid label, there's no restocking fee, and refunds are issued within 5 days of the hat reaching us.

About hair loss

NOLL is a hat, not a treatment. Pattern hair loss is driven by genetics and hormones, and no hat prevents or reverses it.

What a hat can do is rub. Rough seams, a raw label and a coarse band pull at hair every time it goes on and comes off. That's the part we built around. If you're dealing with hair loss, speak to a doctor or dermatologist.

NOLL

100% silk, on the inside

The inside, in four parts

Four things touch your hair.

Every one of them is a decision someone made. Here is what each one is.

Inside the NOLL 01 hat, showing the silk lining, the wrapped seams and the flat label
  1. 1

    Inside the crown

    100% silk

    Across the whole inside, not one small panel stitched in for the photo.

  2. 2

    Where the panels meet

    Wrapped seams

    The hard ridges are covered in fabric instead of left raw against your hair.

  3. 3

    Where the brand usually sits

    A flat label

    Covered and flat, so there is nothing standing proud of the lining to catch.

  4. 4

    Around the band

    No Velcro

    Finished smooth the whole way around, and there is no Velcro anywhere on the hat.

NOLL is a hat, not a treatment. The FAQ covers what that does and doesn't mean.

Reviews

What people say.

  1. 5 out of 5

    Got mine a few months ago, just got this email to leave a review. I wear it everyday

    Anonymous 31 August 2026

  2. 5 out of 5

    Didn’t expect the lining to make such a noticeable difference. Fits well, looks clean, and has become the first hat I grab most mornings.

    Grant P. 13 August 2026

  3. 5 out of 5

    Such a good everyday cap. Soft lining, simple design, fits well. Would absolutely buy another color.

    Sophia L. 11 August 2026

  4. 5 out of 5

    I ordered thinking I’d wear it occasionally and now it’s basically the hat sitting by my front door every day.

    Kyle T. 10 August 2026

  5. 3 out of 5

    Hat itself is honestly excellent. I’m only giving 3 stars because shipping was slower than I expected and tracking seemed stuck for a few days. Once it arrived I had zero complaints. I’ll definitely grab another when new colorways drop.

    Ben R. 9 August 2026

Reviews

What people say.

  • 5 stars: 158 (94%)
  • 4 stars: 7 (4%)
  • 3 stars: 3 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous

Got mine a few months ago, just got this email to leave a review. I wear it everyday

G
Grant P.

Didn’t expect the lining to make such a noticeable difference. Fits well, looks clean, and has become the first hat I grab most mornings.

S
Sophia L.

Such a good everyday cap. Soft lining, simple design, fits well. Would absolutely buy another color.

K
Kyle T.

I ordered thinking I’d wear it occasionally and now it’s basically the hat sitting by my front door every day.

B
Ben R.

Hat itself is honestly excellent. I’m only giving 3 stars because shipping was slower than I expected and tracking seemed stuck for a few days. Once it arrived I had zero complaints. I’ll definitely grab another when new colorways drop.

N
Natalie S.

I’ve gotten more compliments on this than hats I spent twice as much on. Really nice shape.

J
Jake A.

Really like the hat and I’m keeping it. Took a star off because I wish the crown was maybe a tiny bit deeper, but that’s definitely a head-shape thing. Everything else is great.

M
Megan W.

I bought it for my husband but tried it on before giving it to him and almost kept it. 😂 He loves it.

S
Sean F.

The hat passed the golf test. Wore it for 18 holes in Florida heat and never got uncomfortable.

O
Olivia M.

Looks really expensive in person. Love how simple it is.

D
David K.

Quality is excellent. I’d like to see a trucker version eventually too.

J
Jordan B.

My hair is on the longer side right now and I definitely prefer this over my normal hats. Just feels smoother going on and off.

R
Ryan G.

I don’t normally leave reviews but this thing is good. That’s it.

A
Amanda H.

Very cute, very comfortable, and doesn't leave me wanting to rip it off after an hour. Win.

E
Eric T.

Fits better than I expected ordering online. Nice curved brim and doesn’t sit too high.

K
Kelsey M.

I got the pillowcase too and both feel really nice. Definitely use the hat more though.

J
Jason R.

Been wearing hats almost every day for 15 years. Never once thought about the lining until this. Makes total sense.

C
Connor D.

My dad stole mine when I was visiting so I guess I’m ordering another one.

A
Ashley P.

The silk lining is such a small change but it completely changes how the hat feels. Love it.

E
Ethan N.

Clean design. Good materials. Comfortable. Easy 5 stars.

J
Jenna C.

Bought this specifically because I have long hair and wear caps a lot. Very happy I tried it.

A
Alex W.

Have worn mine to the gym probably 15 times now and it’s still holding up really well.

M
Mike L.

I’m usually between hat sizes so adjustable is a must for me. Got the fit dialed in immediately.

C
Caroline F.

My favorite thing is that it doesn’t LOOK like a special hair hat. It just looks like a really nice baseball cap.

D
Drew P.

Saw the ad like 20 times before finally buying. Should’ve just ordered it the first time.

M
Matt H.

Finally found a hat that doesn’t look weird on my head. Ordering another as soon as there’s a navy.

S
Samantha R.

Really impressed with the quality. I expected to like the lining but I didn’t expect the hat itself to feel this nice too.

K
Kevin A.

Bought one before a trip and ended up wearing it almost the entire vacation. Comfortable even after a full day.

B
Brandon S.

The lining is ridiculously smooth. My other hats feel like sandpaper now 😂

M
Molly J.

Love the minimal look. I hate hats with giant branding all over them and this feels way more elevated.

T
Tyler V.

Honestly I thought $ for a silk lined hat might be a little overkill. After wearing it for a month I get it now.

C
Chris M.

Great hat. Looks exactly like the pictures.

L
Lauren D.

I have thick wavy hair and usually baseball caps are a whole situation. This one has been much easier to wear.

N
Nick S.

The inside sold me but the actual shape of the hat is what made me keep wearing it. Really good fit.

E
Emily K.

I got one for myself and then bought one for my brother. He’s already asking when more colors are coming.

The other eight hours

The hat comes off at night. Cotton doesn't.

Same hair, same friction, sixteen hours apart. One of these handles the hours you are wearing it. The other handles the hours you are not.

A man wearing the matte black NOLL 01 hat outdoors in daylight

Awake

NOLL 01

$75

Silk against your head all day. You notice it, nobody else does.

The black silk pillowcase on a made bed in morning light

Asleep

NOLL Silk Pillowcase

$45

Eight hours with your hair pressed into cotton. Silk lets it slide instead.

Take both

$120 $105 Save $15

Pillowcase sizemost beds are standard

The $15 comes off automatically in your bag. Free shipping, 60 days to change your mind.

Why silk

Zoom in far enough and cotton stops being smooth.

A hat only affects your hair one way, by rubbing against it. So the surface is the whole story, and up close these two aren't remotely the same.

Cotton

Cotton

Spun from short fibers

Every one of those fibers ends somewhere, and every end is an edge. That's what your hair is dragged across all day.

Silk

Silk

One continuous filament

No loose ends, so there's nothing to catch on. Your hair slides instead of snagging, and you'll notice it the first time you take the hat off.

This is a drawing of how the two fabrics are built, not a photo down a microscope. NOLL is a hat, not a treatment. It just stops being one of the things working against you.

Specification

The whole thing, on one page.

Lining
Silk, crown to band
Shell
Matte black, no visible logo
Seams
Wrapped
Label
Flat, covered
Band
Smooth finished edge
Adjuster
At the back. No Velcro
Shape
Structured crown, curved brim
Size
One size, adjustable
Color
Black

Questions

Before you buy.

How does it fit?

One size, adjustable at the back, with no Velcro. Structured, mid-depth crown and a pre-curved brim, so it sits like a proper ballcap rather than a slouchy dad hat.

Shipping and returns?

Free shipping in the contiguous US; a flat $10 to Alaska and Hawaii.

Return or exchange it unworn within 60 days. We send a prepaid label, there's no restocking fee, and refunds go back within 5 days of us receiving it.

Can I wash it?

Spot clean with cool water and a mild detergent, then let it air dry in shape. No machine, no dryer. Heat is what wrecks a structured crown and a silk lining.

Other colors?

Matte black today. White, bone, gray, forest and navy launch in December 2026.

Why silk?

It's the smoothest thing you can put against hair, which is why people sleep on silk pillowcases. Rough cotton grabs. Silk lets hair slide. We line the whole inside with it, because hair doesn't only touch one spot.

Will this stop my hair thinning?

No. Pattern hair loss comes down to genetics and hormones. A hat doesn't cause it and a hat can't treat it.

What a hat can do is rub. Rough seams and a coarse band pull at hair every time it goes on and comes off. That's the part we built around. If your hair is thinning, see a dermatologist.

Do hats cause baldness?

There's no good evidence that normal hat wear causes pattern baldness. A tight or rough hat worn constantly can contribute to breakage and pulling at the hairline, which is a different thing.

Anything else, ask us. Get in touch

A man wearing the matte black NOLL 01 hat, no visible branding

NOLL 01

A hat you'd wear anyway.

Matte black, no loud branding. The silk is the part nobody else can see.

$75$92 Save 18%
  • Free shipping
  • 60 days to change your mind