About

We make one hat.

NOLL 01 is a matte black baseball hat lined in silk. That is the whole range, and it stays that way until a second one is worth making.

Why it exists

It started with a hat turned inside out on a kitchen counter. More hair in the sink than anyone wants to notice, and a couple of strands caught in the seam tape of a hat that cost eighty dollars.

The outside was beautiful. The inside had clearly never been thought about. That seemed like a stupid thing to leave alone.

So we built the other half properly. Silk across the whole inside, the seams wrapped so nothing catches, the label covered flat, and no Velcro anywhere near your hair.

Hands holding the NOLL 01 hat, showing the silk lining inside

What it isn't

  • It isn't a treatment.

    Pattern hair loss is genetic and hormonal. A hat doesn't change either one, and we won't pretend otherwise. What a smooth lining does is reduce friction — less snagging, less breakage, less frizz and static.

  • It won't stop hat hair.

    Silk is smoother than cotton. It isn't magic. Any hat pressed on your head all day will flatten your hair, and ours is no exception.

  • We don't have reviews yet.

    We're new. When customers start telling us what they think we'll publish it, including the parts we'd rather not. Until then there is a 60-day return, which is worth more than a rating we wrote ourselves.

The details

Where we ship

The United States only. Free shipping in the contiguous US, $10 to Alaska and Hawaii.

Returns

60 days to return or exchange, unworn. Prepaid label, no restocking fee.

The hat

NOLL 01. Matte black, one size, adjustable. Silk lining, wrapped seams, covered label, no Velcro. $79.

Contact

help@shopnoll.com — a person replies, usually within one business day. Contact us.

Instagram

@thisisnoll

We make no medical claims. NOLL is a hat, not a treatment — the journal covers what that does and doesn't mean.